On the 19th of September I attended the ‘Reel Crimes’ seminar surrounding breaking into the film industry. Their guests were, Nadia Tass from Cascade Films, Trevor Blainey form Cut Snake and Veronica Gleeson from Screen Australia.
Content – Distinction
I felt that their content was lacking, especially since I went into this seminar knowing next to nothing about the field. The only thing I knew, which was thoroughly established, was that funding is a huge issue in the film industry. They had a great array of guests, especially Nadia Tass who is well known for her film work. She was funny in her responses and enlightening that there are ways in which you can succeed all you need is an idea, know your audience and a camera. She was truly inspirational and maybe hogged the spot light a little, but the content was there even though sometimes a little dry. I gave the group a distinction for content mostly because their guest’s panel was really well researched and the fact that they got them.
Approach – Credit
The approach wasn’t really engaging; they just asked a question and really Nadia answered majority of them. Veronica Gleeson who works for Screen Australia will probably never be back to RMIT after the seminar. I felt like she was attacked because of her organization even though its clearly she is just one of many. As previously stated I had no knowledge on this industry but maybe for the seminar they could have done something a little more creative in the approach. This could have consisted of many other ways including a game; something was needed to liven the content up a little more which could have been established through the approach. For approach I gave them a credit because they had the right idea, they just didn’t go far enough with it creatively.
Theme – Credit
Their theme ‘Reel Crimes’ wasn’t displayed well in their presentation, however I did like the red carpet that was sticky tapped to the floor. They seemed like their aim was to let the guests shine and hopefully people wouldn’t notice that the presentation wasn’t to the best they could do. I found their theme great though and creative use of a montage of films for their trailer was original and funny. I hated the font they used for the breaks in the trailer, but in all I believe for theme I gave the group a credit because I feel there was more they could do.
Staging – Credit
There isn’t a lot I can say about the staging. I liked how they each had their own bottle of water and was set out like a panel. The lighting was horrible for the audience, it was way to bright behind me and I felt like the spotlight was actually on me and not on the guests. It was very distracting and sometimes blinding even.I think it could have been where I was sitting but it was still horrible so for blinding lighting I gave them a credit because they did put in effort for props etc.
Promotion – Credit
Finally promotion I gave this group a credit, the event in itself was done well as there were lots of posters up in good timing, as previously stated their video was funny and original. So both their poster and video and came out in perfect timing and also created great engagement. They seemed organized in promotion and I highly enjoyed their seminar.
Overall I would give them a credit.